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The Coca-Cola CEO just responded to the 'fridge cigarette' thing — here's what he said

Ethan Kelly
Reporter · Wednesday, November 4, 2026 at 10:30 AM · 1 min read
The Coca-Cola CEO just responded to the 'fridge cigarette' thing — here's what he said — Mason Business news

You’ve probably seen Diet Coke called a “fridge cigarette” online. Coca-Cola CEO Henrique Braun knows about the nickname, too. In a recent interview with Yahoo Finance, he acknowledged it but said the company does not market the drink that way.

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